EAR > PODCAST, THE MEASUREMENT OF DOWNLOADS AND PLAYS/LISTENS

EAR > Podcast is Médiamétrie’s new service for measuring the audience of on-demand audio content. Designed for podcast industry professionals, it provides reliable and detailed metrics such as the number of downloads per episode, platform, device type, and much more.
Thanks to daily updates with next-day (D+1) data, you receive each morning a clear and actionable summary of your results. An analysis tool designed to support your editorial and strategic decision-making.

Data source

The data used by EAR > Podcast comes directly from your hosting providers, certified and validated by ACPM. It meets the most demanding market standards, including the IAB 2.2 standard, ensuring consistent, transparent and internationally compliant measurement.

Features and interface

EAR > Podcast gives you a concise and dynamic view of your audio performance. Through interactive dashboards, you can see at a glance your audience trends by station, performance by aggregator or device, and the ranking of your most listened-to programmes and episodes. Simple access to the essentials of your data.

Key benefits

Your podcast data is collected daily from your certified hosting providers, then aggregated, processed and analysed by our calculation engine. Results are available at D+1, directly in your personal space, with advanced filters to customise your performance reading.

Use cases

• Identify the best-performing episodes on Apple Podcasts or Spotify • Compare the performance of the same programme across several aggregators • Track download/listen trends after a promotional campaign • Justify a programme's performance to an advertiser

Access and compatibility

EAR > Podcast is compatible with all ACPM-certified hosting providers. You access your data via a secure web interface, optimised for desktop or tablet viewing. API integration is also available to connect your internal tools.

Quality commitment / Compliance

EAR > Podcast complies with all market standards for audience measurement and data protection. All statistics are produced according to the IAB 2.2 framework and validated by ACPM. Processing is carried out in strict compliance with GDPR.